Boustead Securities' client, Clubhouse Media Group (OTCMKTS: CMGR) (“Clubhouse Media” or the “Company”), an influencer-based marketing and media firm with a global aggregate social media reach of over 100 million followers, announced that it has surpassed 1 billion impressions per month for the content published by its network of influencers.
An “impression” occurs any time a social media app or web browser displays a particular piece of content. Impressions are the primary metric used to determine how valuable an influencer’s reach is for the purpose of influencer-based marketing. Based on impressions generated from content produced by Clubhouse Media Group’s influencers, the Company’s network surpassed a rate of more than 1 billion impressions per month on a trailing 30-day basis this month.
“I do not know of any other influencer-based marketing firm that has the capacity to coordinate this scale of social media influence around any given project, product or service,” remarked Chris Young, co-founder of Clubhouse Media. “Other similar outfits manage a particular influencer or tightly confined demographic. We may be the only player on this field that can activate such a wide base of influence around a coordinated campaign. To further leverage that scope, we have started to talk to potential partners as we move toward new branded product launches where we are more directly involved from the ground up, which is enormously exciting.”
Management notes that the Company now stands out in its industry not only in terms of total scale of influence, but also by virtue of its unique ability to coordinate a diverse group of influencers with a broad demographic reach toward a single targeted marketing objective. Clubhouse Media influencers aim to have appeal across a wide diversity of age groups, regions, nations and cultural groups, creating the potential to drive enormous value in the launch of new brands.
The Company is also working toward being involved in the creation of new branded products and services through partnership agreements where it brings capital and marketing clout to the table with manufacturers and service providers ready to partner with Clubhouse Media to generate market penetration at scale. Management is already in multiple discussions with potential partners across different industries.
“In many ways, we are moving into uncharted territory as far as a monetization model,” added Young. “There are so many ways to monetize what we have built, and we want to target our efforts toward those pathways that will maximize ROI and shareholder value. Our focus at present is on monetizing through direct marketing deals and preparing to join forces with new partners in the launch of powerful brands backed by our in-house reach.”
The Company just recently launched its fifth content creation mansion, with locations in California, Malta and Las Vegas, NV.
Clubhouse affiliated content creators include, as of January 2021, Madison Monroe (@madi) who has 12.6M TikTok followers, 3.1M Instagram followers, and 378K YouTube followers; Matt Stephanina (@mattstephanina) who has 5.1M TikTok followers, 3.7M Instagram followers, and 3.5M YouTube followers; Tessa Brooks (@tessabrooks) who has 3.5M TikTok followers, 10.2M Instagram followers, and 3.5M YouTube followers; and dozens more influencers totaling over 150M followers, 102.7B+ monthly delivered social impressions, and 86M+ monthly earned media readership.
About Clubhouse Media Group
Clubhouse Media Group represents the future of influencer media and marketing, with a global network of professionally run content houses, each of which has its own brand, influencer cohort and production capabilities. The Clubhouse offers management, production and deal-making services to its handpicked influencers, a management division for individual influencer clients, and an investment arm for joint ventures and acquisitions for companies in the social media influencer space. The Clubhouse management team consists of successful entrepreneurs with financial, legal, marketing and digital content creation expertise.
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