Boustead Client Resonate Blends Selects Leading eCommerce Partner to Launch Direct-to-Consumer Sales
Expanded distribution network to include home delivery available
for consumers in LA, Orange County and the Bay Area
Calabasas & Irvine, CA - August 27, 2021 - Boustead Securities, LLC (“Boustead”) client Resonate Blends, Inc. (OTCQB:KOAN), a Wellness Lifestyle cannabis holding company (“Resonate” or “the Company”), has partnered with California’s leading cannabis eCommerce technology company to provide fast, safe, and reliable - statewide home delivery.
Resonate Blends has developed one of the world’s first Cannabis Cordial. The patent-pending Cordials combine THC (psychoactive), CBD (non-psychoactive) with botanical terpenes to deliver an all-natural, plant-derived, single-dosed experience that can be enjoyed straight out of the bottle or poured into any beverage. Cordials provide the finest qualities of an edible, tincture and a beverage delivering consistent and precise experiences each and every time.
The partnership enables Resonate to implement a powerful direct-to-consumer (“D2C”) eCommerce platform and comprehensive home delivery service for the Company’s Koan product line. Demand for delivery services has significantly increased during the pandemic and has become an essential channel for consumers.
“Many of the fastest growing and most innovative brands across various industries are D2C digital native companies,” said Geoff Selzer, CEO of Resonate. “There is no better way to manage brand messaging, consumer relationships, and education than with a D2C infrastructure. This is particularly true for Resonate Blends, where we have held the belief that value-added brands are the future of cannabis since our company’s inception. Because there is absolutely nothing like the Koan Cordials available in the marketplace, our ability to interact directly with our consumers will be a distinct advantage. This new sales channel will aim to be increasingly important as we grow our newly launched Koan brand and expand our brand portfolio.”
In a recent poll by Ganja Goddess, 90.1% of respondents stated cannabis delivery services were the primary way they purchased cannabis during the pandemic, compared to 20.7% pre-COVID, representing an increase of approximately 70%. Nearly 60% of those surveyed use delivery services for convenience, indicating cannabis delivery services will likely remain the preferred method of obtaining cannabis in a post-pandemic environment. This is especially true for Koan’s Wellness Lifestyle target market.
Continued Selzer, “This partnership gives us the ability to personalize communication and take immediate advantage of user feedback, which in turn supports our commitment to innovation. This allows us to extend our serviceable market while significantly improving our customer experience as we execute on unique and powerful merchandising opportunities. Leveraging this new channel while working within California’s existing dispensary infrastructure allows us to optimize our statewide business and provide us critical insight to refine our strategy for our anticipated national expansion.”
About Resonate Blends, Inc. (OTCQB:KOAN)
Resonate Blends is a Calabasas, Calif.-based portfolio of Cannabis Wellness and Lifestyle brands. The company created the Resonate System—a comprehensive system of interconnected experience targets to personalize consumers’ relationship with Cannabis through its products. www.resonateblends.com
About Boustead Securities, LLC
Boustead Securities, LLC is an investment banking firm that executes and advises on IPOs, mergers and acquisitions, capital raises and restructuring assignments in a wide array of industries, geographies and transactions, for a broad client base. Boustead’s core value proposition is the ability to create opportunity through innovative solutions and tenacious execution. With experienced professionals in the United States, Boustead’s team moves quickly and provides a broad spectrum of sophisticated financial advice and services. Boustead is a majority-owned subsidiary of Boustead & Company Limited, a diversified non-bank financial institution. For more information visit please visit: www.boustead1828.com
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