Picking Up 7-figure Net Income and a Billion Monthly Impressions
Boustead Securities' client, Clubhouse Media Group (OTCMKTS: CMGR) (“Clubhouse Media” or the “Company”), an influencer-based marketing and media firm with a global aggregate social media reach of over 100 million followers, announced the signing of a non-binding Letter of Intent (the “LOI”) on February 28, 2021 for the acquisition of “The Tinder Blog” (Instagram.com/thetinderblog) (“TTB”), one of the largest and most successful Instagram meme accounts in the world. TTB is an official partner of Facebook.
TTB boasts over 4.2 million followers accrued over its six-year existence and an annual net income in excess of one million dollars on more than one billion web impressions per month. TTB has also attracted major advertisers, including McDonald’s, Amazon Prime, Dunkin Donuts, and Samsung, among others.
TTB was founded and cultivated by Joseph Yomtoubian, a Los Angeles native, MBA, and finance consultant who launched the page in 2015.
“This is a significant deal for Clubhouse because we have been actively looking to expand our reach beyond traditional influencers to incorporate and reach more channels, niches, and outlets in the social media landscape,” commented Chris Young, Co-Founder of Clubhouse Media Group. “Joseph is a wealth of knowledge that can’t be taught. He is widely regarded as a leading Instagram and social media expert. We feel TTB is an ideal match that offers tremendous complementarity within the constellation of our current social media reach and Intellectual Property portfolio. TTB’s evergreen content creates a natural long-tail business. Combined with hyper-loyal fandom, these aggregator accounts may make for highly sustainable and scalable businesses that complement our mission and portfolio.”
Clubhouse Media’s management notes that the Company’s recent acquisition of Magiclytics offers additional value in the course of acquiring and monetizing a multi-channel-network strategy spanning social media platforms.
Magiclytics leverages a massive database and predictive analytics driven by proprietary AI and machine-learning technology to project returns from product-influencer pairings in social media marketing campaigns. Clubhouse Media Group expects to be able employ Magiclytics technology to further identify optimal accounts to acquire across multiple social media platforms and to maximize revenues from acquired accounts, including TTB, following acquisition and integration into the Clubhouse Media ecosystem.
The Company plans to acquire additional aggregator accounts in the months ahead, including deals in the comedy, travel, pet, and personal health market segments. Management believes these accounts represent an opportunity for long-tail appeal with robust engagement and significant long-term recurring revenue stream potential.
Young added, “For some perspective, the only other meme page acquired before this, according to our research, was Daquan, which was acquired by Warner Music Group in 2020 for $85 million. At the time of the acquisition, Daquan had approximately 6.7 million followers and about 3 billion impressions per month. At present, TTB doesn’t trail those metrics by much, and we believe it has the potential to flourish in the Clubhouse Media ecosystem, and to provide our shareholders with immense value in the process.”
Last month Clubhouse Media announced the signing of an exclusive social media consulting deal with international superstar singer and songwriter Austin Mahone.
Mahone has been topping the charts for the last decade, becoming one of the most recognizable icons in pop culture over recent years, now boasting more than 36 million followers combined across social platforms, surpassing 615 million worldwide streams to date on Spotify alone, and amassing over one billion YouTube total views.
Clubhouse Media also recently launched its newest major content house, “Society Las Vegas,” a luxurious 10,000-square-foot mansion optimally located in central Las Vegas. The Company is actively looking for additional properties in Las Vegas to further expand its presence in the Neon Capital.
About Clubhouse Media Group Clubhouse Media Group represents the future of influencer media and marketing, with a global network of professionally run content houses, each of which has its own brand, influencer cohort and production capabilities. The Clubhouse offers management, production and deal-making services to its handpicked influencers, a management division for individual influencer clients, and an investment arm for joint ventures and acquisitions for companies in the social media influencer space. The Clubhouse management team consists of successful entrepreneurs with financial, legal, marketing and digital content creation expertise.
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