Los Angeles-based craft beer company engages Monarch for strategic investment banking needs
LOS ANGELES – Fireman’s Brew, a Los Angeles-based craft beer company founded by two firefighters, today announced that it has signed a Placement Agent and Advisory Services Agreement with Monarch Bay Securities (MBS), an El Segundo-based full-service investment bank involved in corporate finance, mergers and acquisitions, sales and trading, and other capital market services.
“We’re pleased to have Monarch Bay Securities in our corner and advising us on best practices for our investment banking strategy,” said David Johnson, Chief Financial Officer for Fireman’s Brew. “Our mission to become a national, household brand will be further solidified by working with their skilled team.”
MBS will serve as the exclusive placement agent to assist and advise the fast-growing craft beer company in raising new equity and/or debt capital. Proceeds will be used to build a Research and Development brewery and tasting room in Southern California, expansion of Fireman’s Brew’s award winning products and distribution channels, and an increased investment in sales and marketing.
“We’re honored to be working with Fireman’s Brew as their financial and strategic advisor to support the company in meeting all of its current and future financing needs,” said Keith Moore, Chief Executive Officer for Monarch Bay Securities.
Fireman’s Brew features a collection of micro-brewed beers that are created using only the finest of all-natural ingredients to deliver bold, full-flavored, traditional tastes and easy drinking refreshment. Fireman’s Brew’s three award-winning beers include:
Fireman’s Brew: Blonde (Pilsner-style Lager; 5.0% ABV)
Fireman’s Brew: Brunette (German-style Doublebock; 8.0% ABV)
Fireman’s Brew: Redhead (Amber Ale; 5.5% ABV)
Conceived by two Los Angeles-based firefighters after extinguishing a brushfire in the local mountains, Fireman’s Brew, a California Corporation, grew out of their vision to create a premium line of handcrafted ales and lagers that would quench their thirsts after an exhausting day on the firelines.
In addition, the company is committed to giving back to the firefighter community upon which it was founded by donating a portion of company proceeds to the National Fallen Firefighters Foundation – the nation’s leading non-profit organization dedicated to honoring fallen firefighters and providing assistance to their surviving families.
For more information on Fireman’s Brew visit http://www.firemansbrew.com or please contact:
Fireman's Brew
20954 Osborne St.
Canoga Park, CA 91304
Telephone: (818) 341 – 0343
Non-Solicitation
This press release shall not constitute an offer to sell or the solicitation of an offer to buy any securities described herein, nor shall there be any sale of these securities in any state or other jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification or pursuant to applicable exemptions under the securities laws of any such state or other jurisdiction.
About Fireman’s Brew:
Extinguish Your Thirst! with Fireman’s Brew, a premium line of microbrewed beers created by two Los Angeles-based firefighters. Based in Canoga Park, Calif., Fireman’s Brew has quickly become one of the fastest growing craft beer brands in California and beyond. Created using only the finest of all-natural ingredients, Fireman’s Brew offers a selection of three microbrewed beers for off-duty refreshment. Originally created by firefighters for firefighters, Fireman’s Brew is committed to giving back to the firefighter community and donates a portion of its proceeds to the National Fallen Firefighters Foundation in Emmitsburg, Md. www.firemansbrew.com
About Monarch Bay Securities, LLC.
Headquartered in El Segundo, California, Monarch Bay Securities (member FINRA/SIPC), is a full-service investment bank involved in corporate finance, mergers and acquisitions, sales and trading and other capital market services. For more information on Monarch Bay Securities, please visit www.mbsecurities.com.
Safe Harbor This press release shall not constitute an offer to sell or the solicitation of an offer to buy any securities described herein, nor shall there be any sale of these securities in any state or other jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification or pursuant to applicable exemptions under the securities laws of any such state or other jurisdiction.
This press release contains statements, which may constitute “forward-looking statements” within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Fireman’s Brew and members of its management team as well as the assumptions on which such statements are based. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.
Contact Information Melissa Penn
Coast Public Relations
323-605-3361
melissa@coastprgroup.com